– Led the end-to-end redesign of the Spectra website and executed a full V2-to-V3 website migration, improving visual hierarchy, conversion-focused layout, and SEO continuity across all breakpoints

– Designed and contributed to 400+ UI patterns and 50+ website templates, improving design scalability and accelerating content deployment across the Spectra ecosystem

– Performed structured QA and plugin testing across Spectra V3 releases, identifying critical issues across multiple feature areas and improving product stability before launch

– Contributed to Spectra V3 product development through feature feedback and UX proposals — several of which were implemented by the engineering team, directly influencing roadmap decisions

– Independently developed a working Marquee block for Spectra using AI-assisted development, learning the end-to-end GitHub workflow (branching, committing, raising a PR) and delivering a production-ready feature beyond the core web role

– Executed BFCM campaign web delivery across 9 product websites and drove website performance improvements through CSS audits, plugin cleanup, and Perfmatters implementation

– Pioneered AI-assisted design and development workflows by integrating Claude AI with Figma MCP and GitHub — enabling faster prototyping and design-to-development collaboration within the team

– Worked closely with the team lead and managers, receiving direct feedback and iterating rapidly across projects — building strong cross-functional collaboration from the ground up